Corona Virus and an early onset of Industrial Revolution 4.0

By Ashok Bhatia (2020)



When businesses started limping back to a state of suboptimal normalcy – call it the new normal, if you will – they woke up to the kind of belt-tightening they could do by increasing their dependence on Artificial Intelligence, Machine Learning and many other technological advances. Many digital czars see the pandemic accelerating tech-trends in the long run, driving social good.
The future portends enlarging the scope of technology in such diverse realms as education, health, security, agriculture, river management and the like. India has just announced plans to create a health data base for its citizens. Hopefully, when a suitable vaccine comes up, an ambitious roll-out program could be undertaken.
According to Genpact CEO Tiger Tyagarajan, the pandemic has cut companies’ digital transformation timelines to as little as 6-12 months from about 4-5 years. Remote working and online transactions have already become a norm rather than an exception across industries.
Rahul Aggrawal, CEO and MD of Lenovo India believes that ‘the recovery journey could be tedious and technology is playing a critical role in helping us adapt to this new reality. The growing role of technology is already evident through enabling remote working, virtual learning, remote business engagement and significant growth in tele-medicine, e-commerce, PCs, smart phones and many other industries.’
Cheer-bots and Bot-dogs have started brightening up life for sports persons and patients. In Japan, in stadiums bereft of human presence, robot cheerleaders have perked up players on the field. Robotic priests have started popping up in Buddhist temples. Therapy dogs have started spreading sweetness and light amongst patients.
Large companies which place a premium on employee goodwill have responded by hiking salaries, promoting good performers and facilitating work-from-home. Quite a few others have had no other option but to resort to issuing pink slips and giving people a compulsory break from work. Many have slashed salaries temporarily so as to manage their cash flows better. Many others are struggling to cope with a sudden spike in demand after a lull induced by extended lockdowns.
The fact that growth rates have plummeted across most sectors of the economy indicates the need for accelerated innovation and a higher rate of learning. Since newer technologies like Artificial Intelligence and Machine Learning need to be absorbed faster, there is a need to have hybrid organizations which utilize technological interventions alongside human ingenuity.
As per recent press reports, Nandan Nilekani, Chairman of Infosys, has highlighted the need to absorb newer technologies faster. Falguni Nayar, Founder and CEO of Nykaa, emphasizes that ‘Digital has emerged as a clear Winner.’ Whether shopping for daily provisions or for cars, the customers have shown a preference for digital transactions. Virtual meetings have become a norm. Carbon footprints of organizations have got reduced.
The pandemic is helping leaders to identify the slack in their systems. The need for leaders to keep coming up with out-of-box solutions was never higher.
Ashok Kumar Bhatia is an occasional author, a speaker, a regular blogger and content creator on such topics as Management, P G Wodehouse, Bollywood and life in general. Based on his 35 years+ experience in the corporate world, he is acutely aware and conscious of the need for high values and ethics in business. Almost all his articles and books have an underlying current highlighting this very theme. In him, one finds a fierce critic of any kind of compromises on this front. He believes that business ships which are built on a keel of sound values end up not only having a better brand equity but also yield better returns to their stakeholders. When businesses are broad minded and give back to the society at large, they serve a higher purpose. His blog posts can be accessed at ashokbhatia.wordpress.com.

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