Towards SQ, by  Ashok Bhatia (2015)


It would not be wrong to say that in today’s world, a relentless pursuit of wealth and material belongings has left a deep scar on our souls. Many of us are twiddling our thumbs trying to figure out either how to de-stress ourselves or how to keep fighting those depressive blues. There is a nagging emptiness within and the mind boggles as to why and how it has come about. Most of us have no clue as to what could be done about it.

Redefining ‘Success’ and ‘Happiness’

One way out of this dilemma is to perhaps redefine our concepts of ‘success’ and ‘happiness’. What do these terms really mean? When we dig deeper, we might find that these two are not really dependent on external factors. There is an inner connection somewhere.

Something very elaborate, say a long well-planned vacation, might not yield the emotional high that we expected. On the contrary, a post-dinner spontaneous outing for a late night ice cream binge could leave us elated.

Why do some things make us happy and others do not? We love beauty. We cherish humour. We like being appreciated and being loved. We love doing something ‘different’. Anything which connects us to our inner selves tends to make us happy. A movie or a work of fiction which we are able to relate to relaxes us. Exploring new frontiers and visiting new places often makes us happy. Perhaps the soul revels in its experience of exploration when we were cave-dwellers and hunters!

A paradigm shift could perhaps help. If ‘success’ ceases to be about the property we own, the social respect and fame we enjoy, and the high and mighty ‘connections’ we boast of, we might arrive at a different picture of ourselves. The quality of sleep we get. The inner glow of satisfaction we have when we leave our place of work for the day. The love we get when we get back home after a hard day’s work. A change in perspective brings about a stupendous transformation in how we think and feel. Our attitude becomes positive.

Materialism, Big Data and Perception Management

This is not to say that materialism is bad, per se. To satisfy one’s needs is a basic requirement of life. But we often end up over-doing it. Also, we fail to distinguish between our needs and our desires. Needs may be satiated easily. But desires have a tendency to regenerate and evolve, keeping us engaged. Desires keep making us run after an illusory rainbow which forever keeps drifting away from us.

Marketing professionals invariably target their products, services and communications at our desires. With the advent of Big Data, promotional campaigns are becoming far more segment-focused. We hear of ‘evidence-based decision making’ or ‘actionable information’. Even public policies are getting framed and aggressively communicated by governments to promote the feel good factor, whereas ground realities might show only a marginal improvement. Managing perceptions is essentially about catering to the desires of the average person. Fulfilling genuine needs can take a back seat.

Enter – Spiritual Quotient

Another way of striking a balance between materialism and spirituality is to become aware of our Spiritual Quotient; that is, our ability to understand and comprehend the spiritual aspects of life. In other words, moving on from the world of mind and heart to the realm of our inner selves.

When we move on from IQ to SQ, we move from the gross to the subtle, from the finite to the infinite, from tangible to the intangible.

Those who have a high SQ have this uncanny ability to be creative and insightful in their approach to problem solving. They build up their level of self-awareness and there intuitive faculties. They realize that there is a realm of intelligence which is beyond the five senses our bodies are endowed with.

IQ is what sees us through academic pursuits. EQ is what we gain by experiencing life. SQ is something of which we become aware a little later in our life.

IQ can be readily measured. EQ can also be estimated, though not with the same level of precision that IQ can be. However, SQ does not lend itself to easy measurement. All its attributes happen to be subjective in nature. By observing a person for a long time, one can perhaps estimate her SQ more realistically.

How relevant is SQ to a business?

SQ has several components: gratitude, self-esteem, self-awareness, consciousness, compassion, surrender, service and ego. Let us attempt to examine its relevance in the lives of individuals and business entities.

  • A sense of gratitude can make a practicing manager humble. She is able to see her own station in life/career more objectively. External factors or people who have played an important role in her career advancement become easily apparent. Team members, peers as well as superiors invariably end up liking her better. In turn, this fuels a better rate of career enrichment.
  • Self-esteem makes it easier for a manager to say a categorical ‘no’ when the situation demands so. It also leads to better levels of self-confidence. When negative news is to be conveyed to a team member who is not performing on all six cylinders, a manager with a higher degree of self-esteem can look her in the eye and tackle the situation head-on. Effectiveness improves.
  • Leaders and managers with a higher degree of self-awareness tend to be more successful. They are able to reprimand someone without letting it affect their own inner well-being. They are better at identifying appropriate moments to convey what they wish to communicate. They are better at radiating their sunny disposition to those around them, thereby improving morale and securing better results for the business.
  • A higher level of consciousness makes a manager connect better with others. The realization dawns that the team member or the stakeholder being addressed is yet another entity blessed with unique qualities and, hence, has to be treated at par. The challenge being faced by the other, as also the innate capacity of the person to handle it – both get factored in the line of action being suggested. Based on this approach, even large businesses can be shut down without much recrimination or hurt.
  • Compassion is a logical fall-out of a higher level of consciousness. A distributor or a supplier facing a financial crunch might feel repulsed at being pitied. But a compassionate gesture which addresses his immediate concerns can build a relationship rooted in mutual faith, loyalty and genuine respect. A manager who prevails upon his CFO and gets even a post-dated cheque issued to a hapless supplier ends up winning corporate loyalty. When Taj Hotel faces a terror attack, the whole company gears up to rehabilitate and reward the affected staff.
  • Surrender does not imply an abject abdication, but a well nuanced and calibrated acceptance of the reality at hand. A company which has nurtured an iconic brand over several decades may suddenly need to shift gears so as to match the change in its market demand. A new business vertical which utilizes a core competency of the group may need to be entered into. Flexibility and fleet-footedness in business is a sine qua non for long-term survival and growth.
  • A sense of service is what leads to sustainability. When an IT major like Infosys decides to compensate its carbon footprints by providing green products to rural households, it makes eminent sense. When a MNC like HUL decides to use a government scheme like MNREGA to create water potential for farmers in one of the most water-starved areas of India, it is servicing the society it draws its inputs from. When an Air Asia flight goes down killing all passengers on board, the CEO resorts to Twitter to keep the anxious relatives updated. When the Tata group sets up a Center of Performing Arts, as also institutions like TIFR, TISS and IIS, a value of giving back something to society becomes manifest.
  • Managing ego is at the core of the art of managing things. A manager who allows herself to be treated like a door-mat could disappear from a company’s landscape pretty soon. Another one who is forever having an ego clash with people around her would also not survive in the long run. What is required by a manager to be successful is a fine balance between the two extremes, buttressed by a strong sense of self-esteem.

Dr Ian Marshall and Danah Zohar, in their 2001 book, SQ: Connecting With Our Spiritual Intelligence, say that ‘while computers have IQ and animals can have EQ, it is essentially an SQ that sets human beings apart.’

It follows that to have a smooth ride in life, all three – IQ, EQ and SQ – have to be relied upon equally by all of us – whether in our personal lives or in our businesses.

A disruptive future

Technology is changing the way we live, think, behave and feel. The rate of change is only going to go up in future. Leaders, managers and even individuals with a high level of SQ are bound to have a better chance of tasting success in the decades to come.

It is time to still our brains, rein in our emotions and start building up our Spiritual Quotients!


Ashok Bhatia is an occasional author, a speaker, a regular blogger and content creator on such topics as Management, P G Wodehouse, Bollywood and life in general. Based on his 35 years+ experience in the corporate world, he is acutely aware and conscious of the need for high values and ethics in business. Almost all his articles and books have an underlying current highlighting this very theme. In him, one finds a fierce critic of any kind of compromises on this front. He believes that business ships which are built on a keel of sound values end up not only having a better brand equity but also yield better returns to their stakeholders. When businesses are broad minded and give back to the society at large, they serve a higher purpose.

His blog posts can be accessed at ashokbhatia.wordpress.com.

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